This week, Rudy Karsan (CEO of Kenexa, the company I work for) decided to share links to my Eraserhood.com blog with the entire company in one of his daily Thought of the Day email messages. I thought some people might find the following brief statistical snapshots I gathered today during my lunch break interesting.
Eraserhood, as is appropriate to my goals, is a small, locally-focused blog. As such, it doesn’t attract Big Time Traffic. That means that Rudy’s choice to share it with all Kenexans had a very clearly measurable impact:
More interesting than the spike, IMO, are the new sources of traffic:
Of course, much of this traffic is very clearly identifiable as coming from Kenexa sites:
Just for fun, let’s compare that to the previous four days:
There’s simply no comparison. The spike from 58 visits in four days to 557 visits in four days is a testament to the power of a single, well-sourced, targeted direct email. (Of course, you don’t get the CEO of an international organization to promote your very local blog every day! Still, this demonstrates how the positive impact of a single message can be pretty serious.)