Behavior Change for Good unveils effective strategies to boost vaccination rates | Penn Today

The Behavior Change for Good Initiative (BCFG) at the Wharton School and the School of Arts & Sciences of the University of Pennsylvania, in collaboration with the Penn Medicine Nudge Unit, today released findings from two of the largest-ever research studies aimed at increasing vaccine adoption. Conducted with Walmart and two regional health systems—Penn Medicine and Geisinger—these studies reveal that simple communications that reminded individuals...