We’re thinking about spectacle at New Paradise Laboratories. 

And ice cream.  

We’ve struck up a quirky alliance with Little Baby’s Ice Cream, boutique ice cream specialists based in Philadelphia. Maybe you’ve heard of their unexpected flavors (Pizza, Everything Bagel, Speculoos) and this arresting video which went viral. We’re pleased to announce 10 UNNAMABLE SPECTACLES – born from unlikely bedfellows passionate about the experiential, the sensory, and the truly memorable.

We’ll be delivering the first of these Spectacles to the public on June 13th in West Philadelphia at the Baltimore Avenue Dollar Stroll. If you’re there, you will find us – just look. Follow along with the hashtag #10US as this investigation continues – and of course on FRAME – your home away from home for mind-blow.

(via Unnamable)

Bob Bruhin

Bob Bruhin is a web developer, tour guide, art photographer, author, blogger, and graphic designer. His love of urban landscapes, especially in post-industrial Philadelphia, PA, leads him to document some of the darker corners of his city.

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