The Canadian Press reports: Labatt Brewing Company says they’ve dropped a request of the Montreal Gazette to remove a picture from its website of Luka Rocco Magnotta posing with their beer.

The brewer had sent a letter to the paper asking it to take down a photo posted with a story from Magnotta’s Facebook page showing him holding a bottle of Labatt Blue.

Marketing experts say media coverage about Labatt’s complaints that the picture was hurting their brand only served to draw attention to a very tenuous connection between Magnotta and their beer.

(via #NewLabattCampaign Mocks Brewer’s Threat To Sue Over Luka Magnotta Pic)

Bob Bruhin

Bob Bruhin is a web developer, tour guide, art photographer, author, blogger, and graphic designer. His love of urban landscapes, especially in post-industrial Philadelphia, PA, leads him to document some of the darker corners of his city.

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