The Canadian Press reports: Labatt Brewing Company says they’ve dropped a request of the Montreal Gazette to remove a picture from its website of Luka Rocco Magnotta posing with their beer.
The brewer had sent a letter to the paper asking it to take down a photo posted with a story from Magnotta’s Facebook page showing him holding a bottle of Labatt Blue.
Marketing experts say media coverage about Labatt’s complaints that the picture was hurting their brand only served to draw attention to a very tenuous connection between Magnotta and their beer.
(via #NewLabattCampaign Mocks Brewer’s Threat To Sue Over Luka Magnotta Pic)